GEORGIA
MACFARLANE

People & Culture Advisor
West End Hospitality Group


Georgia brings broad experience in hospitality, Human Resources, and a deep commitment to community in her role as a People & Culture Advisor at West End Hospitality Group.

Born into a family deeply rooted in hospitality, Georgia's passion for the industry was ignited at a young age. She spent her formative years learning the ins-and-outs of running restaurants, hotels, and bars, absorbing invaluable lessons about the importance of service, quality, and attention to detail.

Building on her hospitality foundation, Georgia pursued a career in Human Resources, where she developed a keen understanding of the people-centric side of business operations. Her experience in HR equipped her with the skills to cultivate high-performing teams, nurture talent, and create positive workplace cultures within West End Hospitality Group.

For Georgia, hospitality extends far beyond the walls of the venue. She is a passionate advocate for community engagement and supports initiatives that make a difference in the lives of others.

Recognising that the heart of any successful hospitality venture lies in its people, Georgia is dedicated to empowering and inspiring her teams. She fosters an environment where creativity thrives, where employees are encouraged to innovate and deliver exceptional service with genuine warmth and hospitality.